Not sure if i agree that this is a new venture for those involved....
Enterprise have a large portfolio of pubs and Rupert Clevely (who i understand is behind this venture as part of Enterprise's 'Managed Expert' model) is hardly a newbie at this sort of thing, as he's done very, very well out of the whole gastropub phenomenon (if you can call it that?!) http://www.morningadvertiser.co.uk/Opera...enture....
My feeling is that the original 'offer' was rather more fluff and PR speak than reality, but i hope to be proved wrong and maybe there will prove to be a bit more heart to it than just rolling out a new 'gastro' formula.

Quite surprised that with so much experience in the business they've not hit the ground running, but it is early days.
Time will tell.