Not at all sure who the freeholder is.

Could be Network Rail - and if it is, they have their own unique and generalised, railway orientated, objectives for the management of their property portfolio.

Discourse Architecture in conjunction with FHSoc, as part of their proposed Town Centre Redevelopment Plan, conducted a comprehensive search of the Land Registry to identify property owners in the vicinity of the station. A quick review of that research may inform us better as to who that freeholder is.