I completely agree that this is not a good use for this shop and the signage is likely to be out of character with the building, although the plans are not yet online (they usually take a couple of days after the notice goes on the website).
In addition applicants will be expected to provide acceptable arrangements for:
(d) the efficient and hygienic discharge of fumes and smells, including the siting of ducts - which should be unobtrusive;
(e) the collection, storage and disposal of bulk refuse and customer litter;
sound proofing, especially to living accommodation above; and
(f) the impact on neighbours of the proposed opening hours which will normally be restricted to 8.00 am to 12 midnight in the Major and District Centres and 8.00 am to 11.00 pm in Local Centres and Parades.
STC 9 (f) is particularly relevant and it will be interesting to see their proposed opening hours as they should have to close at 11pm. But I think the other policies in the section are also relevant.
Another help policy from another section of the same document:
Quote:
URB 8 Shopfronts
The Council will seek to establish and maintain shopfronts of a high design quality by:
(a) retaining shop fronts of quality, either original to the building, or of particular value. If this is not physically possible, the replacement should use appropriate design and materials;
(b) requiring all new shopfronts, including signs, to relate well to the original framework and scale of the building within which they are placed. Existing original fascia and pilasters or columns which form the shop surrounds should be retained or reinstated, including where shop units are combined. Materials should also relate well to the building and be of high quality, the use of timber will be encouraged, and the use of aluminium discouraged. If this is not physically possible, the replacement should be of a sympathetic design and use appropriate materials;
I found a similar building that includes Domino's Pizza in Dalston: http://maps.google.com/maps?q=map+E8+3RB...74,,0,6.33
This is quite a similar building and has been branded as Domino's in a relatively understated way (and closes at 22:45). It will be interesting to see how this application compares to the Dalston branch once the details are available.