The way I see it is Sebastian Roche have been trading in Honor Oak Park for many years now. They have stuck with it through the Credit Crunch and things must've been quite scary through 2008-2010. Some other businesses have come and gone and now that the area is clearly on it is starting to attract speculative interest from elsewhere. There is no doubt that this premises is a peach, but it was [apparently] marketed to all and SR got in there first. I can see why people would like to see something else in the shop but I also think it's totally fair that a firm that's clearly committed to the area have a fair crack of the whip at expanding when the time is right. If SR have won this fair and square, and I don't doubt that they haven't, I would like to congratulate them on winning a long hard battle and wish them good luck for many more years of successful trading in Honor Oak Park.